Aim of the Project
The aim of the "Improving Sales Channel" project by Organauts is to digitalize sales channels and enhance the company's ability to reach a wider customer base. Currently, the company relies heavily on social media platforms like Instagram and Facebook for showcasing products, which limits sales opportunities due to the lack of a seamless e-commerce experience. The project focuses on developing a fully functional e-commerce website to create a complete sales funnel, ensuring that customers can discover, browse, and purchase organic products directly from the company's online store. Additionally, the initiative includes a promotional plan and digital skills education to improve digital marketing strategies, engage with customers more effectively, and support local farmers in utilizing digital tools for promotion.
Results of the Project
As a result of the project, Organauts has successfully digitalized its sales channels by launching a dedicated e-commerce website, providing a streamlined and user-friendly shopping experience. This transformation allows customers to easily purchase organic products online, eliminating barriers that previously existed due to reliance on social media platforms. The company has also strengthened its promotional efforts through targeted social media campaigns, influencer collaborations, and content marketing, increasing brand awareness and customer engagement. By implementing digital skills education for employees and local farmers, Organauts has further enhanced its ability to promote products effectively, ensuring long-term growth and sustainability in the digital marketplace.