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Magdalena Anevska: Viber – One of the Trends Shaping the Mobile Marketing and Sales Industry Today

By understanding the latest trends in the industry, you can ensure that you're using the most effective strategies to reach your ideal audience.

Have you tried using Viber?

This app, both globally and in our country, stands at the forefront of the messaging industry. At the same time, it serves as a powerful marketing tool that helps businesses boost sales and connect with customers. Here, it’s becoming increasingly popular and sought after. 🙂

Viber provides a platform for brands to send messages and communicate with customers in real time.

From 100% of messages sent, 97% were delivered, 89% were seen, and 82% were clicked. Plus, 66% of the global population uses it. This is another reason to promote and sell through this channel.

As mobile marketing becomes increasingly personalized, you have the opportunity to target ads based on specific consumer interests and behaviors. This ensures that marketing messages are relevant to consumers, more likely to engage them, and lead to higher conversion rates. As a result, brands create more effective advertising campaigns that are likely to result in happy, repeat customers.

The app offers a wide range of tools that companies can use to create a more personalized and unique experience for their audience. Its rich features help businesses stand out from their competitors, making it an essential tool for brands that want to improve customer relationships and increase sales. Recognize which tool you need for your business.

Viber Advertising Solutions enable businesses to deliver highly targeted and personalized ad messages to Viber app users. These ads help brands connect with their existing audience, build loyalty, and reach new audiences.

While other promotional messaging services are offered in different formats, here are some of the most commonly used Viber ad types in Macedonia, aimed at customer outreach. Discover which suits your business and goals best:

 

Transactions:

☑ Make it easy for customers to do business with you directly from their messaging app.
☑ Send critical and sensitive information that you don’t want your customers to miss.
☑ Enable your customers to purchase your products directly on Viber.

Stay in Touch:

☑ Send relevant ads, messages, promotions, and offers to maintain customer interest.
☑ Keep the connection alive and reward loyalty.
☑ Lost contact? Remind them you’re here to help.

 

Advertising Solutions:

  • Messaging Solutions
  • Business Messages
  • Messaging Partners
  • Chatbots

 

Attracting an Audience:

☑ Increase your visibility and reach a broader audience with ads, stickers, targeted messages, and offers.
☑ Stand out with strong visuals and video content to invite potential customers to interact with you.
☑ Engage your audience through various ad placements across the app.

Interaction:

☑ Effortlessly segment your existing and potential customers to tailor your communications.
☑ Strengthen your relationship with every conversation.
☑ Offer real-time customer support at any time of the day (or night).

 

Due to the rise of mobile shopping and commerce, the reasons for using such promotional tools are growing.

Today, everyone uses their smartphones and tablets to research products and services, find deals, coupons, and shop online. Because of this, brands are spending more time and money on mobile commerce, creating chatbots or messengers to promote their products.

With the rise of mobile commerce, brands need to focus on creating a seamless mobile commerce experience for their customers. Viber’s rich messaging platform offers brands the opportunity to do just that.

Viber provides brands with various solutions to meet their customers' needs at different stages of the sales funnel. Viber Advertising Solutions, Viber Business Messages, and Viber Chatbots are just some of the services that support the mobile commerce experience for brands. This, in turn, allows end customers to easily find and purchase products and receive notifications about orders and deliveries directly via their mobile devices.

The increase in mobile shopping and commerce is a great opportunity for business growth and revenue. It’s convenient for customers and allows them to shop anywhere, anytime. Additionally, customers want an easy and straightforward experience when shopping on their mobile devices, which is essential for companies to meet these expectations.

For this reason, create mobile-friendly content that is easy to read and navigate. As more people use their smartphones to access the internet, it’s crucial for brands to ensure their content is suitable for them. Mobile-friendly content is easy to read and navigate on smaller screens, making the difference between a user interacting with your content or moving on to something else. Use short, concise sentences and bullet points to make information easy to scan. Plus, avoid large text blocks and long links. For links, consider using URL shorteners like Bit.ly. And finally, use images and videos sparingly.

The rise of messaging apps is an excellent way to reach consumers.

First, messenger marketing is very effective. Second, messaging apps are extremely accessible. Costs are often much lower than traditional marketing channels like TV or print advertising. And finally, they are very easy to use. Almost anyone can create and manage a messaging app campaign with minimal effort. So, if you’re looking for a way to reach more customers, social media and messaging apps are definitely worth considering.

From 1.3 billion Viber users, 54% are men, while the remaining 46% are women, making Viber a powerful tool with massive global reach, helping brands break through to an active global audience with targeted, engaging ads.

70% of Viber users are between 18-35 years old, spending an average of 25-30 minutes per session. Viber is also the only messaging platform with an 88% active user rate among 25-35-year-olds, almost equal to Twitter, Facebook, and Snapchat.

Daily activities of Viber’s active and engaged audience include:
✔ Sending 20+ messages per user
✔ Spending 30+ minutes daily on Viber
✔ Checking Viber an average of 12 times per day
✔ Sharing 50% of photos and videos daily
✔ Sending 30% of stickers daily

Viber is the number one messaging app for travelers worldwide, as over 45% of international messages are sent via daily contacts abroad, based on 60% of friendships.

On the other hand, with Viber, business communication and interaction with your target audience take on a new share and dimension as soon as you become a Viber user. Take advantage of this opportunity today and stay ahead of your competitors.

Integrating messaging apps into your campaign will enable your brand to communicate directly with customers, send timely updates and announcements, offer customer support, and run promotional campaigns. We believe these are enough reasons to become part of the Viber family. 🙂

For more guidance and successful Viber promotion, consult professionals.

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