Blog
Column by Martina Ristevska: Social Media Trends for 2024

The year 2023 was a breakthrough in terms of social media trends.
Now is the time to anticipate social media trends for 2024. This way, you can plan your strategy in advance and perhaps relax a little by the end of the year.
Let’s explore together the predictions for social media trends in 2024.
Ac ullamcorper a ultrices a a urna ac commodo nam condimentum parturient. Libero suspendisse facilisis parturient elementum curabitur. Erat a per dis aliquet ultricies curabitur nostra suspendisse nec adipiscing donec vestibulum a parturient a ac ut non adipiscing penatibus nec erat. A at nec rutrum nam molestie suspendisse scelerisque platea a ut commodo volutpat ullamcorper.
What is a Social Media Trend?
A social media trend is a shift in popular topics and user behavior on social platforms.
Staying on top of social media trends means staying ahead of the curve, always being aware of the latest topics and behaviors going viral.
Virality is something every marketing manager dreams of achieving.
Understanding what drives changes in audience behavior on social media is crucial for building an effective strategy that works like magic.
Why You Should Implement Social Media Trends in Your Strategy
The main reasons to be aware of social media trends and incorporate them into your strategy are to capture audience attention, generate more buzz around your content, and enhance engagement.
Every brand with a social media presence aims to keep up with the latest trends.
The more users exposed to a trend, the more popular it becomes.
Following and implementing social media trends in your marketing strategy can bring benefits such as:
- Increasing brand visibility
- Building a loyal community around your brand
- Boosting engagement
Top Social Media Trends for 2024
Predicting the future of social media can be daunting, but being unaware of the trends is even scarier.
Here are some predictions for 2024 social media trends to help you adjust your strategy.
1. TikTok Will Become Even More Popular
We already feel it—TikTok is here to stay. Some may bet on BeReal, but I’m not so sure.
TikTok’s popularity surged in 2023 and will continue to grow as more users spend hours glued to their screens.
You’ll be lucky if your videos land on the For You Page. Virality could be your best partner.
Many marketing managers dream of virality, especially since there’s no clear formula for achieving it.
Currently, TikTok has 1.677 billion users, and this number is steadily approaching the billions mark.
2. Reels Will Continue to Dominate Instagram
Short-form video content like Instagram Reels remains the most engaging type of content. However, its success still lags behind TikTok videos.
Instagram remains one of the top platforms for brands, growing in popularity.
The platform boasts over 2.35 billion monthly active users, with around 500 million engaging daily.
Approximately 62% of active Instagram users explore products and brands through the app. Its algorithm favors Reels, prioritizing this content type.
The key to making successful Reels? Use trending audio to boost your chances of going viral. That’s the secret formula.
3. LinkedIn Will No Longer Be Just About Work and Professional Content
LinkedIn is gradually shedding its corporate suit and evolving into something more personal.
The platform is no longer just for job postings, job hunting, or work-related complaints. Users are sharing more raw, experience-driven content.
And that’s the quality content everyone has been looking for. LinkedIn now showcases real stories about juggling tasks, mental health breaks, and personal struggles.
This social platform is becoming more intimate, featuring posts with advice on almost everything.
This trend began during the pandemic and continues to grow. However, it’s still unclear whether LinkedIn’s algorithm favors personal content over professional posts.
How personal can you be while maintaining professionalism? That’s still up for debate.
4. Social Media SEO Will Outperform Hashtags
SEO is an unavoidable tool if you want Google to love your content. Research shows that 40% of young adults (ages 18-24) use social media as a search engine.
This has increased the importance of social media SEO. You’ve probably used TikTok as a search engine, leveraging the power of that little search button.
SEO will continue to play a major role in making posts go viral, outperforming hashtags.
The next post you see on your For You Page won’t be there because of hashtags but because of the right keywords.
A Hootsuite study revealed that social media posts optimized for SEO see a 30% increase in engagement rates.
This trend will continue shaping 2024, distinguishing brands that invest real effort into their social media copy.
That’s why your 2024 social media strategy should include keyword research.
5. Video Captions Are a Must have
Posting videos without captions today is like trying to eat without a fork—it’s just not convenient.
The number of social media users watching videos without sound will undoubtedly rise in 2024.
This means adding captions to ALL your videos, regardless of the platform, will be an ongoing trend.
We’re all busy and always on the move. When commuting or in public, we often watch videos without sound if we can’t find our headphones.
Providing the same information through captions as you would with audio increases engagement, interactions, and followers.
Captions also boost your content’s discoverability, as users can search for keywords embedded in them.
Another bonus? Captions make content accessible for those with hearing impairments.
6. Social Commerce Will Continue to Grow
Social commerce will play a significant role in 2024’s digital marketplace.
This is another trend that’s bound to rise, given that consumers are already accustomed to shopping features on social platforms.
Some users are still skeptical about shopping through social media.
In 2024, marketing managers must adapt their social strategies to thrive. Offering discounts, easy refunds, and featuring customer reviews can help attract more buyers.
These efforts will encourage users to shop, boosting sales and revenue. Investing in paid Instagram and Facebook shopping ads will amplify these effects.
Conclusion
Keeping up with social media trends is easier if you use the right tools. Social listening and analytics tools can help you track emerging trends.
Plan your strategy ahead of time but remain flexible when it comes to adopting new trends.
Your audience will engage more and transform into a loyal community.
Related Posts
Predrag Stojkovski: A Few Questions About the Future of Digital Communication Content
-
Posted by
predrag
- 0 comments
Magdalena Anevska: Artificial Intelligence (AI) in the World of Marketing!
-
Posted by
Magdalena Anevska
- 0 comments
Magdalena Anevska: Finding Balance – Data Privacy and the Evolution of Digital Marketing
-
Posted by
Magdalena Anevska
- 0 comments
When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all